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How has Napoli's kit found its way to Times Square?
President Aurelio De Laurentiis has always wanted his team’s brand to travel the world… and it’s made it to Times Square thanks to the Italian fashion giants.
What happened, exactly? Well, Roma write that D&G celebrated the 30th anniversary of their permanence in Naples by releasing an ad campaign - one which includes shots of the Campanian capital’s city centre.
Needless to say, the shirts of local heroes Lorenzo Insigne and Marek Hamsik were included, and the photos are now affixed in New York’s busies thoroughfare.
Talk about exposure!
