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  • Can anyone stop Rojadirecta?

    Can anyone stop Rojadirecta?

    • Luca Borioni

    Another weekend, another round of matches on TV after the international break.

    The return of league play will, however, bring the Rojadirecta case back into the limelight.

    The Spanish streaming giant is forever frustrating Pay TV companies the world over by providing access to just about any sporting broadcast it can get its hands on, spanning a range of sports and football leagues from all over the planet.

    A few days ago, however, an Italian judge (at local broadcaster Mediaset's behest) ordered the closure of all domains relating to the Spanish site, echoing a previous ruling which had taken care of its streaming service in Spain itself.

    As usual with the web however, there's always a will, and always a way to make a mockery of even the newest of rules.

    In this case, it was entirely too predictable that someone - and not necessarily a hacker either -  would circumvent this ban and be able to help the Internet solve the case.

    The TVs win the battle, but what of the war?

    Though the Pay TVs may have won this round, will they come away with the bout? This has been a long war of attrition, that has seen the broadcasters fail to close down a website that is illegally streaming their supposedly exclusive coverage.

    This is not a new issue, and there are no winners or losers. Nor are there in the long conflict between those who want a free internet, and those who want to enforce existing copyright laws.

    These incompatible positions force us to reflect on the role and effectiveness of the law, which is still stuck in a past that has since been revolutionised by digital technology.

    The problem has already been debated. The Rojadirecta problem came up for the first time in the US, where the closures determined by a number of judges have been repeatedly nullified by continuous re-openings.

    In Italy, Mediaset (with the support of Sky) have carried the attack to the free direct links to protect their interests.

    Their triumphant parading of Champions exclusivity for the next three years - obtained to the tune of major investments-  has met with the encroachment of both swiss television and illegal streaming websites.

    The feeling is that the war is far from over, and that someone, somewhere will be able to avoid these obstacles and stream football for free, in spite of a few interruptions. As a famous Italian commentator has so eloquently put it: "that's not on! "

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