BATTLE OF THE NUMBERS: How Juventus bring in THREE times as much as Napoli
According to the Gazzetta dello Sport, however, Juventus' approach seems to be winning out. They calculate that the Old Lady's turnover is almost three times the size of Napoli's. Andrea Agnelli has, in effect, led the Bianconeri from the hell of the Calciopoli fallout to the promised land of four straight titles and a Champions League final. Though his words irritated Max Allegri, Maurizio Sarri had a point when he mentioned that Juventus "were in a different league, turnover is a big difference-maker in the long term". In 2014-2015 the Turinese side's revenue totalled €328 million, to the Neapolitans' €132. In 2010-11, Juventus had only brought in €156. Last year, Napoli made it to €168, the lack of Champions League football penalizing them this time round.
How are Juventus beating the living heck out of everyone in the league? Well, TV rights are bringin in €195 million to Napoli's €78, and the Bianconeri's marketing efforts were responsible for another €63 ending up in the till, as opposed to the Azzurri's €28. But the elephant in the room, the stadium situation, is the real difference-maker. Whilst the Bianconeri boast a modern stadium that brings in €51 million a year, Napoli's San Paolo is falling to pieces, and is only responsible for €16 million. That's huge.
That said, Napoli are still doing a lot of things right: from when he bought the club in 2004 when it was lingering in the lower leagues, Aurelio de Laurentiis has been a model of fiscal responsibility, and has generally applied Financial Fair Play regulations to the letter. Beyond the €16 million he first invested when he took over, De Laurentiis has seen his club maintain itself, even generating a €72 million profit over eight consecutive seasons in the plus column. Only last year did Napoli go in the opposite direction, losing €13 million, mostly due to the Partenopei's investment and amortization. With that in mind, the Neapolitan club is on solid ground: it is one of only two Serie A clubs (the other being Torino) that isn't indebted to the banks. Juventus, for their part, lost €95 million in 2010-2011 alone, though they've turned things around since then, thanks also to the injection of €120 million. Last season, the Old Lady even made a €2 million profit.
The Corriere dello Sport, on the other hand, estimated that Juventus' squad is worth €486,6 million, to Napoli's €359,9. It turns out that this season's Serie A favourites are almost as fascinating off the pitch as they are on it. That said, Napoli are still doing a lot of things right: from when he bought the club in 2004 when it was lingering in the lower leagues, Aurelio de Laurentiis has been a model of fiscal responsibility, and has generally applied Financial Fair Play regulations to the letter. Beyond the €16 million he first invested when he took over, De Laurentiis has seen his club maintain itself, even generating a €72 million profit over eight consecutive seasons in the plus column. Only last year did Napoli go in the opposite direction, losing €13 million, mostly due to the Partenopei's investment and amortization. With that in mind, the Neapolitan club is on solid ground: it is one of only two Serie A clubs (the other being Torino) that isn't indebted to the banks. Juventus, for their part, lost €95 million in 2010-2011 alone, though they've turned things around since then, thanks also to the injection of €120 million. Last season, the Old Lady even made a €2 million profit.
