AC Milan announce end of Adidas kit sponsorship and future new agreement

24 ott 2017

AC Milan have just announced the end of their kit sponsorship with Adidas. A few weeks ago we had anticipated that the rossoneri would have changed their kit sponsor from next season and today the confirmation has arrived. AC Milan are in talks with Puma for the new kit sponsorship. This is the club’s official announcement.

“AC Milan has mutually agreed with adidas to prematurely terminate their technical sponsorship deal at the end of the season 2017/2018. The current partnership, which began on 1 July 1998, has been highlighted by a consistent flow of successes with a total of twelve trophies: 2 UEFA Champions League, 1 FIFA World Club Cup, 2 European Super Cups, 3 Italian League titles, 3 Italian League Super Cups, 1 Italian Cup. adidas started partnering AC Milan back in season 1978/1979, the year of the tenth Italian League title.”

“AC Milan, in thanking adidas for the consolidated relationship, is happy to announce a new Technical Partner will soon follow up. AC Milan has signed a brand-new agreement with a sports manufacturer for a global technical sponsorship and dual branded licensing partnership that will start from 1 July 2018. The identity of the new Technical Partner and the details of the new deal will be unveiled in the coming months.”

According to La Gazzetta dello Sport Puma will be the next kit sponsor of AC Milan although the new agreement will only be worth € 10/15 million, much less than how much Adidas is providing (around € 20 million-a-year).